You can tell a lot about Millennials by the way they treat their pets. So far, the news is good.
According to market intelligence firm Packaged Facts, younger dog and cat-owning adults favor label transparency, natural and organic ingredients, green and sustainable practices, and holistic formulations when it comes to pet food.
Millennial consumers—adults between ages 18 and 34—not only have pets of their own, they are ready to coddle them using the most sustainable (and sometimes economic) ways possible, Packaged Facts said.
The market for naturally made, organic pet products generates billions of dollars in the pet industry each year, and chief among the drivers of this sustainably minded trend are younger current and prospective pet owners.
As Millennials get older and their budgets increase, spending on natural, organic pet food products will only continue to grow.