We’re with you all the way

Our Vision for the Future:

A world where hope, opportunity, and belonging unites us all.

• Our Core Purpose

  EMPOWER COMMUNITIES:

  To provide resources, support, and opportunities that drive positive change.

  FUEL DREAMS:

  To inspire individuals to envision and pursue aspirations and goals, fostering a sense of hope, possibility, and ambition.

  CULTIVATE BELONGING:

  To provide resources, support, and opportunities that drive positive change.
• The Park VIBE: Our Core Values

  VIBRANT CONNECTION:

  Create and nurture dynamic, energetic relationships.

  INCLUSIVE EXCELLENCE:

  Actively embrace diversity and foster an environment where everyone feels valued and respected.

  BOLD COMPASSION:

  Demonstrate integrity, courage, and empathy in all interactions and decisions.

  ENDLESS EMPOWERMENT:

  Continuously provide individuals with the tools, resources, and support they need to succeed and thrive.  
• Our New Logo
  Founded in 1965 as a financial cooperative for GE Appliance Park employees in Louisville, Kentucky, our credit union has evolved significantly. Our original identity was deeply rooted in the iconic GE monogram.
  
  As our membership expanded, we reimagined our brand to capture a sense of togetherness and community, inspired by the swirling motion of the GE logo. Looking ahead, our "Park" logo was designed to evoke a feeling of unity, support, and community, mirroring the collaborative spirit of our members.
• Our New Colors
  Our people mean what we say and say what we mean. The Park logo is anchored in black and white to signify the boldness, clarity, and truth that we project to our members and communities.
  
  This self-assuredness is accented by a soulful glowing gradient that signifies transition and opportunity. We are One Park-our members, employees, and communities rise together to create a new reality and a new way of managing finances.