Park Community Credit Union is With you all the way!

Park Community is with you all the way!

Keep reading to learn more about our brand evolution, get familiar with our core purpose, and get answers to some frequently asked questions about Park's new VIBE

What is Changing?

Since our early days as a credit union created for employees of the GE Appliance Park in Louisville, Park has held a special place in the hearts and minds of so many. The connections and unique relationships between members, employees, and our communities has been nothing short of bold, empowering, and special.

As Kentucky’s largest Community Development Financial Institution (CDFI) Credit Union, the way we operate will always be a little different from other banks and credit unions. This past year, our team embarked on journey to connect and learn from our members, community partners, and employees to put to words the magic of Park that has been strong since 1965. This resulted in a clearly defined strategic direction for the future of your credit union.

Our Core Purpose

• EMPOWER COMMUNITIES: To provide resources, support, and opportunities that drive positive change.

• FUEL DREAMS: To inspire individuals to envision and pursue aspirations and goals, fostering a sense of hope, possibility, and ambition.

• CULTIVATE BELONGING: To create an inclusive environment where everyone feels valued, respected, and connected, promoting a sense of community.

Our Vision for the Future

A world where hope, opportunity, and belonging unites us all.

Our Mission

Build thriving communities together, through financial inclusion and empowering underserved communities.

**The Park VIBE: Our Core Values**

• VIBRANT CONNECTION: Create and nurture dynamic, energetic relationships.

• INCLUSIVE EXCELLENCE: Actively embrace diversity and foster an environment where everyone feels valued and respected.

• BOLD COMPASSION: Demonstrate integrity, courage, and empathy in all interactions and decisions.

• ENDLESS EMPOWERMENT: Continuously provide individuals with the tools, resources, and support they need to succeed and thrive.

Our New Logo

Founded in 1965 as a financial cooperative for GE Appliance Park employees in Louisville, Kentucky, our credit union has evolved significantly. Our original identity was deeply rooted in the iconic GE monogram. As our membership expanded, we reimagined our brand to capture a sense of togetherness and community, inspired by the swirling motion of the GE logo.

Looking ahead, our "Park" logo was designed to evoke a feeling of unity, support, and community, mirroring the collaborative spirit of our members.

Our New Colors

Our people mean what we say and say what we mean. The Park logo is anchored in black and white to signify the boldness, clarity, and truth that we project to our members and communities. This self-assuredness is accented by a soulful glowing gradient that signifies transition and opportunity. We are One Park-our members, employees, and communities rise together to create a new reality and a new way of managing finances.

Frequently Asked Questions

Was the Credit Union sold or has it merged?

No – Park has not been bought by another financial institution – nor have we merged. The Credit Union continues to be a not-for-profit financial cooperative owned by its members. Every member with an account at the Credit Union is an equal owner. We are the same credit union, same name, same amazing people!

Will the new brand affect the service I receive at my branch?

Absolutely not. You can continue to expect the same great service at your branch and see the same faces that you always have at our branches. We encourage members to visit their local branch and experience the vibe!

When will all of this be happening?

We are going through the transition now and you may see some updates happening throughout our branches.

Will you still be headquartered in Louisville?

Yes, we will remain headquartered in Louisville. Our roots are here, and we will continue to have branches throughout the area.

Will the routing number change?

No, it will remain the same.

What about my accounts?

There are no changes to your accounts. Your accounts and your account numbers will stay the same.

What about my Checks?

You can continue to use the checks that you have. When it is time to reorder your checks, your new order of checks will have the new logo design on them. If you would like the new logo on your checks, you may re-order at any time.

Will my ATM Card and Debit Cards be changed?

No, your Park Community Debit and ATM Cards will continue to work and will be reissued when your current card expires.

What will happen to my current Park Community Credit Card?

Your Park Community Credit Card will continue to work until your usual expiration date.

When will the new instant issue debit cards be available in branches?

September 16.

How will I know I’m at the Credit Union’s correct website?

Although our logo and colors have changed, the information on our website has not. Near our URL you will notice the lock symbol and https prior to the url indicating the secure site.

Will I still be able to access the Park mobile app?

Yes. There will be no change to the mobile app besides the icon refresh.

How can I stay up to date with Park Community?

Follow Park Community on all of our social channels! We share credit union news and promotions, information about our work in the community, and more throughout our socials. We will also be rolling out a member E-newsletter this Fall, so watch your inbox!

Facebook: @parkcommunitycu

Instagram: @parkcommunity

X: @parkcommunity

TikTok: @parkcommunity

Linkedin: Park Community Credit Union

We’re thrilled to officially unveil the EVOLVED Park Community Credit Union!