Before most children can define words like “profit” or “invest,” Bridgette Johnson is already teaching them how to use those concepts in real life. In her world, kids don’t just learn songs and stories — they run lemonade stands, track costs, set savings goals, and begin to understand what it means to earn, save, and grow money.
For Bridgette, these lessons are about more than dollars and cents. She is passionate about introducing financial literacy and entrepreneurship to children as young as preschool age. Through playful, hands-on learning, she teaches concepts like savings, SMART goals, budgeting, and early business vocabulary such as assets, profits, margins, net profit, and investing basics.
Making Financial Literacy Fun
A member of Park, Bridgette has spent more than 20 years as a teacher, but her approach to education has always gone beyond traditional instruction.
Known to many as a “DJ BJ the Rapping Schoolteacher,” she uses music, movement, and creativity to help children connect with what they are learning. Her classrooms are filled with keyboards, drumming, dancing, and rhythm-based lessons that make learning memorable and engaging.
She has also created children’s books, songs, raps, CDs, and educational kits designed to make education fun, accessible, and meaningful for young learners.
That same creativity fuels her passion for financial literacy.
She calls her approach “fun financial literacy,” turning money concepts into hands-on experiences children can see, touch, and understand.
From Lemonade Stands to Life Skills
Bridgette’s children’s book, The Superpreneurs, brings her philosophy to life.
The story follows young characters, named after her granddaughters, who start a lemonade stand and learn how to budget, track expenses, set prices, and manage earnings. Along the way, they discover important lessons about responsibility, goal setting, and saving for the future.
For Bridgette, entrepreneurship offers one of the best ways to teach financial literacy because it makes money real.
A lemonade stand becomes a lesson in pricing, cost, effort, and reward. Children begin asking questions like:
• What does it cost to make this?
• How much should I charge?
• What do I keep after I sell it?
• What should I do with what I earn?
Those conversations help children think differently about money — and about their own potential.
Building Habits That Last
While earning money is exciting, Bridgette believes saving is where many of the most important lessons begin. That’s why she encourages families to help children start saving early and develop healthy financial habits while they are young.
Park’s Savings Accounts help support those first steps by giving children a safe place to save, set goals, and begin building healthy financial habits alongside their parents. In fact, that’s where Bridgette’s granddaughters opened their very first savings accounts!
For Bridgette, financial literacy is not about creating future accountants. It is about helping children gain confidence and discover what is possible when they set a goal, make a plan, and follow through.
Whether it’s running a lemonade stand, saving for a special purchase, or opening a first savings account, those early lessons can shape habits that last a lifetime.
And that is exactly the future Bridgette hopes to inspire — one young Superpreneur at a time.
